Rafter 101:

Education Content Management

  • Save students and schools billions of dollars of cash and financial aid.
  • Help more students graduate.
  • Provide a manageable path for innovative digital content to emerge.
  • Higher Education and
    Course Materials
    UNIT: 01
  • The world changes:
    Course Materials 2000 – 2010
    UNIT: 02
  • 2013 and Beyond: A New Vision
    for Education Content Management
    UNIT: 03

Education is Expensive

The problem: As many as 50% of college students don’t finish a degree due to the high cost of college.
Students are dropping out
40% of 4 year and 80% of 2 year college
students don’t finish. They cite cost.
Tuition is rising
Declining funding has driven up tuition, forcing
schools to pass on higher costs to their students.

Where Do Course Materials Fit?

Course materials are the second highest college cost – as much as 40% of the total price tag for a degree.
Cost of course materials rise
Textbooks rise four times faster
than inflation.
For a 2yr college,
course materials
are 42% of the
cost of a student’s

Course Materials Impact Educational Outcomes

97% of educators say course materials are critical to success,
but as many as 70% of students report not purchasing them because of costs.
97% of educators say
that course materials
are critical.
70% of students
report not buying
some of their
course materials.

Old School: Historic Trends in Course Materials

For decades, used books from the campus bookstore were a student's best option for reducing the price of course materials.

Emergence of eCommerce

Amazon, Half and others offer easy, visible, lower cost options on used textbooks.
Nearly a quarter of all students start buying books online.

Textbook Rentals Emerge

Rentals further lower the cost of textbooks by up to 80%. Millions of students flock to new model. New technology companies offer even more
options for students to find affordable textbooks.

Digital: The New Frontier

Complexity increases as hundreds of new content and technology partners vie for a place in academia. Students need a way to navigate
cost and complexity as the long tail
of educational content emerges.

Retain Control Over Course Materials

Schools that retain complete control over course materials graduate more students. Managing course materials is a hallmark of a
strong educational institution
Step One:

Bring Rentals to Campus

Bringing the best of the online experience to campus.
Students get the pricing of an online vendor with
the benefit of local convenience.
Rentals are the new "USED"
As rentals quickly gain in popularity, buyback
options shrink, cutting off a major source of
affordable used books.
Step Two:

Create an Efficient Supply Chain for Content on Campus

To offer more and more affordable options, schools need access to lower cost supply.
Schools often pay
above market prices to
acquire inventory from
suppliers, making them
What if schools and
companies could buy
and sell used
textbooks via an
efficient new market
with huge selection
and lower prices?
Step three:

Supporting the Future of Digital Content

An open ecosystem for the creation, discovery, and distribution of all forms educational content on campus. Diversity of Content
Education content is changing rapidly, and schools
need a simple way to manage the adoption and
distribution of innovative content to campus.

A Modern Education Content Ecosystem:
Open, Effective, Affordable

Lowering the cost of education and bringing innovation to campus. Learn more »